Purpose And Types Of Point Of Sale Display

 

display-point

 

In every supermarket or shops we see point of sale display where the products are arranged in a professional and organized manner. No matter if you go in smaller outlets or big supermarkets you will find point of sale display in different sizes and colours. Either way they are managed by a sales men who will keep in check the products on it. The basic purpose of these point of sale display is to attract or engage the attention of the customer also it is effective and easy way to promote the brand of products as it will be visible to everyone and can be bought easily. Secondly having point of sale display at the counter with the amount of drool worthy items will definitely attract the children more. These are also available in stores, restaurants even in the supermarkets. The following types are mentioned below, 

1)  Counter displays: They usually contain candies, chewing gums and other easy to carry items and also they are small and are available in plenty of styles, sizes and colours. They can be used to introduce new products to the customers and make a good sale of it. Mostly the size of counter display is small so not to make a wall between the receptionist and the customer. 

2) Dump bins: They are like the open containers where the product is easily displayed and improves impulse sales. They are also available in different shapes and sizes so the customer can conveniently pick and choose their preferred item. There are plethora of designs too for these dump bins and to top it off it has an adjustable base height so to create ease for the people. 

3) Free standing display units: They are made to carry the products from which the people will buy. They are light weight however they are able to carry weight of the products and can be recycled too. By having this point of sale display the products become more visible and the eye catching design and products enhance the sale and cause more profit. They are not costly and are more flexible. 

4) Pallet displays: These are available in customizable designs, different sizes and colours. They are able to hold the products and are easy to assemble too. Also they can carry the products of different sizes and shapes. Further they are the best option to promote the brand and increase its publicity.  

5) POS wobblers: They are the best way to inform your customers about the discounts and offers. Also they can be made in any shape and size so grab a POS wobbler and enhance your marketing  style.  

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